Can Retail Drive Growth For Viacom's Consumer Products Business?

Viacom's consumer products segment has seen steady growth in the past few years led by retail expansion and continued demand for its merchandise. The company has been trying to leverage its popular brand, Nickelodeon. It has recently opened few retail stores in some of the emerging markets and will soon open its first Europe store in London. What upside to valuation, then, exists for Viacom if it can grow this business? A look to Disney suggests an answer.